Cookie Policy for Shadwell Skip Hire
Introduction: This cookie policy explains how Shadwell Skip Hire and related services use cookies and similar technologies to recognise you when you visit our online presence. It covers the types of cookies we use, their purpose — including performance monitoring — and how you can control cookie preferences. This statement applies to Shadwell skip hire operations and any digital tools used to support our skip hire services. We emphasise transparency: the terms Shadwell skip-hire and Shadwell skips appear throughout to describe our activities and service delivery.
Types of cookies we use
- Essential cookies: These are necessary for core functions. They enable secure logins, session management and basic navigation. Without these cookies, parts of the service would not function correctly.
- Analytics cookies: Also called performance cookies, they collect information about how visitors use our site so we can monitor and improve performance. This includes page load times, popular pages and error reports.
- Marketing cookies: Used to deliver targeted content and to measure the effectiveness of campaigns across the Shadwell skip hire service and partner networks.
Purpose: performance monitoring and improvement
We use analytics cookies to support performance monitoring and to help us understand visitor behaviour across our skip hire platforms. Data collected might include anonymised page views, navigation paths between sections describing skip sizes, booking processes and educational content about waste types. This helps our Shadwell skip hire team spot slow pages, technical errors and opportunities to streamline the customer experience. Performance monitoring enables us to make evidence-based updates so that the service is faster, more reliable and better aligned with user needs.
How analytics support quality: Aggregated information from analytics cookies informs decisions about content layout, load balancing, and the technical infrastructure that underpins our skip hire service. We do not use analytics to personally identify users; instead, the focus is on trends and patterns that reveal how well features perform and where improvements are needed.
User control and cookie choices
Your choices: You have multiple ways to manage cookie settings. Most browsers allow you to block or delete cookies through settings menus. You can choose to disable non-essential cookies — analytics and marketing — while keeping essential cookies enabled so the service continues to function. Browser settings often provide granular control; consult your browser’s privacy options to manage preferences. You can also use privacy tools and opt-out mechanisms provided by third-party analytics and advertising partners to limit data collection.
Managing consent: When you first visit our digital services, a cookie banner may give you the option to accept, decline or customise cookie settings. Choosing to decline non-essential cookies will not affect the basic functioning of essential features used to book or manage skip hires, but it may limit our ability to measure performance and tailor marketing content effectively.
Cookie retention and third-party cookies
Some cookies are set by third parties to provide analytics or advertising features. These third-party cookies are subject to the third party’s own policies. We carefully select partners and require them to adhere to privacy standards. Retention periods vary: essential session cookies typically expire when you close your browser, while analytics or marketing cookies can persist for months to support trend analysis and campaign measurement.
Final notes: We review cookie use periodically to ensure alignment with evolving privacy practices and legal requirements. Using variations of the name — Shadwell Skip Hire, Shadwell skip-hire and Shadwell skips — in this policy helps clarify scope across services. By understanding cookie types and controlling preferences, you can balance privacy with a better, faster experience when interacting with our skip hire offerings.